Difference

IMR’s Mission

To promote the culture of our diverse clients, build meaningful relationships and inspire compelling stories – one partner, one media outlet and one audience at a time.

Core Values

People

Every experience shared with our team members, partners and journalists is a productive and positive exchange.

Product

Our presentations are always produced with foresight, purpose, excellence and precision.

Profit

We operate consciously to create profitable results for our partners, media outlets and our firm.

Leadership

At IMR, we believe in senior account management. The fate of your account is in the hands of the industry’s most capable talent, and in boutique spirit, you always have access to a fully engaged leadership team.

IMR is committed to building a team of leaders. Our colleagues receive salaried positions, health insurance, 401K with company match, profit sharing, career growth, partnership opportunities and much more. We invest in our team members, and they invest in IMR. And you.

Experience

IMR brings decades of experience in public relations, marketing, event management and restaurant operations. We speak your language.

We also stay current. Paramount to understanding emerging trends, an ever-changing industry landscape and best practices, we provide advanced training to our team year-round in areas of hotel and restaurant marketing, beverage, social media and leadership development.

Relationships

We have fostered established relationships with influential journalists nationwide. We approach them with an understanding of their audience, so not only are they receptive to our ideas, but they seek us out daily in turn as a trusted source.

Customization

From the moment we engage, we become an extension of your team, creating robust programs that are focused, intelligent and strategically tailored to reach your business goals.

INTEGRATION: SOCIAL MEDIA, VIDEO AND GRAPHIC DESIGN

A modern PR program considers all the moving parts – from traditional and digital media, to social connectivity and even aesthetic storytelling.

Social media is an integral extension of your marketing plan. At IMR, we stay ahead of the ever-changing social landscape to provide insightful counsel as well as day-to-day management of your channels. Whether overseeing your platforms or posting about your business on ours, we do so in a way that starts a conversation, engages the community and builds loyal followers. Interested in collaborating with leading social influencers? We can make those introductions, too.

Because vivid imagery plays an integral role in connecting with today’s consumer, video and graphic services are distinctive services available to IMR clients. Our in-house multimedia director and our expert design team create stunning video productions and corresponding visuals that lend to a well-rounded, imaginative strategy.